在生成式AI席卷各行各业的今天，营销行业的未来将何去何从？

在本场TED演讲中，资深市场专家 Jessica Apotheker 探讨了AI如何重塑营销生态，以及人类在创意与战略层面仍不可或缺的角色。她以务实而乐观的视角指出：未来的营销人才将依据**“数据导向”或“创意驱动”**两种倾向，重新定位自身价值，在AI辅助的商业世界中找到属于自己的利基。

As generative AI becomes deeply integrated into the workplace, what role remains for marketers? In this insightful TED talk, marketing strategist Jessica Apotheker argues that while AI can automate, it cannot originate. She explains how marketers can thrive by aligning their strengths—whether analytical or imaginative—with AI capabilities, creating a human-AI synergy that drives innovation.

✨ 精彩看点：

  • 营销角色如何与AI协同进化

  • “数据派”与“创意派”的路径选择

  • 如何在AI辅助下放大人的想象力

  • 企业如何重塑品牌与用户连接方式

✨ Key Takeaways:

  • How AI is transforming marketing functions

  • The emerging roles of “data-driven” vs. “creativity-driven” marketers

  • Ways to amplify human imagination with AI tools

  • Business strategies for the future of customer engagement

📍演讲者：Jessica Apotheker（BCG 首席营销官）
📍时间地点：TED2025 | April 10, 2025, Vancouver