随着AI聊天机器人变得越来越个人化和主动，工具与伴侣之间的界限开始模糊，一些用户甚至向他们的数字助手表白爱意，商业顾问Amaryllis Liampoti表示。她提出了品牌如何利用AI建立更深层情感联系的三项基本原则，同时优先考虑福祉、透明度和自主性，确保AI能够提升生活质量，而非削弱人类的自主权。

As AI chatbots become more personal and proactive, the line between tool and companion is beginning to blur, with some users even professing love for their digital aides, says business consultant Amaryllis Liampoti. She presents three foundational principles for how brands can harness AI to build deeper emotional connections with consumers while prioritizing well-being, transparency, and autonomy — ensuring AI enhances lives without undermining human agency.