随着AI聊天助手越来越“主动”和“个性化”，工具与伴侣之间的界限正逐渐模糊 —— 有些用户甚至对AI“动情”。

在这场TED@BCG的演讲中，商业顾问 Amaryllis Liampoti 揭示了AI时代下“情感驱动型品牌营销”的新趋势。她分享了品牌在使用AI与用户建立信任和情感纽带时，应始终坚持的 三项核心原则：

  1. 增强人类幸福感（Well-being）

  2. 保持信息透明（Transparency）

  3. 尊重用户自主权（Autonomy）

当AI不仅改变商业，更深入人心，我们该如何引导它成为“关怀的技术”，而非操控的工具？

As AI becomes more human-like — even lovable — how can brands design with ethics, emotion, and trust at the core? In this timely TED@BCG talk, consultant Amaryllis Liampoti explores how companies can leverage AI to build genuine emotional connections with customers without crossing boundaries. Discover the three essential principles for using AI responsibly: prioritizing well-being, transparency, and autonomy — ensuring that the future of marketing is as human-centered as it is innovative.

💬 你将获得：

  • AI伴侣现象背后的心理动因

  • 营销如何适应人机关系的新模式

  • 情感科技的伦理底线

  • 品牌打造长期信任的战略方法

💬 Key Takeaways:

  • Why people form emotional bonds with AI

  • How marketing must evolve in the age of digital intimacy

  • Ethics of emotional AI

  • Strategic playbook for trust-driven branding

📍演讲者：Amaryllis Liampoti（情感科技顾问，品牌战略专家）
📍时间地点：TED@BCG | September 12, 2024