生成式AI即将改变职场,但我们仍然需要人类的大脑来创造新思想,营销专家Jessica Apotheker表示。她探讨了营销人员如何根据对数据或创造力的偏好,在AI的世界中找到自己的定位,并以务实和充满希望的视角展望商业未来。

Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business.